The Marketing Gurukul at TMTC is a unique five-day programme that covers approaches and strategies essential for marketing strategists, practitioners, and executives. The programme takes marketing professionals deep inside the function and is designed to provide the most relevant inputs and includes topics such as Social Media Marketing, Mystery Shopping and Analytics for Marketing.
The programme adopts a practice based approach whereby modern day challenges of marketers are discussed in depth and learning is enabled through intensive discussions, faculty inputs, and experience sharing by leading practitioners from the industry. The focus is on contemporary issues like customer orientation, linkage between value and price, competitive strategies, and emphasizing the relationship orientation. The overarching objective of the programme is to reconnect marketing with the overall business purpose of the organization.
New Approaches to Segmentation for Better Market Impact
Managing Channel Segments and Conflicts
Product Planning
Enabling Service Excellence
Enhancing Customer Experience through Measurement
Exploring Rural Markets
Managing Brand Communication Effectively
Customer Relationship Management
Social Media Marketing
The programme utilizes a mix of class presentations, case study discussions, in-class exercises, innovative field studies and experience sharing by leading industry experts. Along with the in-class sessions there are many engaging activities. A key benefit of the Marketing Gurukul is the richness of 'Participative Learning', as all the participants come from diverse backgrounds and industries.
TMTC engages the best-in-class faculty for all its programmes. The lead faculty for this programme are eminent academicians & practitioners.
Marketing planners and practitioners
Marketing strategists
Business Unit Heads
Operations Heads
Managers planning to shift to Marketing from other functions
Your induction programme for new hires is going well and new inductees are learning all about your organization and your ways of doing things. Congratulations! Now that they are part of...
