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Programme Content

Financial Management
  • Understanding financial statements
  • Financial analysis and cost analysis for strategic decision making
  • Managing short-term liquidity and working capital management
  • Cost of capital and economic value added
  • Investment analysis of new business or projects opportunities
  • Financial modelling for value creation
Marketing Management
  • Market opportunity analysis
  • Customer value analysis and decisions to build relationship with customers
  • Designing new market offers, product positioning and targeting
  • Pricing strategy
  • Building strong brands 
  • Sales and distribution management
  • Services marketing, CRM and internet-based marketing
Human Resource Management
  • Fundamentals of human resource management
  • Recruitment, selection and strategies to retain talent
  • Measuring people effectiveness, performance feedback and compensation systems
  • Training and Development as well as overview of International HR issues and complexities


  • The programme is open to all Tata group companies
  • Individuals in a junior management role
  • Those moving into people management roles in the near future
  • At least two years with Tata group
  • Individuals without formal management education


  • Blended learning - combination of on-line sessions followed by physical classroom sessions
  • Coverage of three key business functions – HR, Finance, Marketing
  • Time effective - two classes per week between 6:00 to 8:00 PM
  • Short duration - three months (about 45 hours)
  • Builds general management capabilities