Service Science, Innovation and Design

Service Science

Affordable information and communication technologies have transformed the services sector. Service science is an emerging discipline that incorporates a systems approach to service design and service delivery. It includes elements of services modeling, simulation and visualization. Modern service systems scale new service offerings globally and drive service innovation. However, this requires a set of competencies that unifies insights from multiple disciplines to win in the global services economy.

It is our endevour to identify such competencies, assess their presence, and build learning and development interventions to build these capabilities.


When we think about Nano, we think of innovation! This 100,000 rupee marvel became possible because the great mind of Mr. Ratan Tata looked at the issue of family transportation differently.

Innovation is about doing things differently or doing different things to achieve extraordinary results. In today’s world, innovation is absolutely essential to survive and to build future growth. Without innovation, companies lag competitors and eventually go out of business. Innovation is not only about new products and services, but also about new processes, markets, technologies, and business models.

Every innovation starts with an idea. However, debating an idea with the relevant group to check its commercial viability, and then making it successful in the market place is not easy. Many small / medium / large companies have failed to successfully commercialize their great ideas.
So the questions are:
  • What does it really take to build an innovative company?
  • How can you turn your innovative ideas into profits?
At TMTC, we continually look at companies that innovate and those who make their innovations profitable. The innovation programme at TMTC aims to address this multi-layered concept and look at various tool kits that can help companies build their innovation platform. Some of the customized programmes that can be offered in this area are:
  • Leveraging R&D and Engineering for Competitive Advantage
  • Inspiring and Executing Innovation
  • Innovation Gurukul

Design Thinking

This recent addition to management approaches aimed at solving ill-defined problems is variously defined as

> a methodology or a protocol
> an application of abductive (neither deductive nor inductive) style of thinking
> a combination of empathy, creativity, and rationality
> a common language for collaboration between designers and business people

The quest is to surpass benchmark quality and regulatory compliance to provide emotional quality.

Design thinking will possibly help develop iconic products and services (and the supporting processes) that evoke emotional connect with the potential buyers and users.

At TMTC, we have embarked on a journey to
  • Offer learning and development interventions
  • Conduct user design research distinct from market research
  • Use research and learning interventions for pilot roll-outs
To learn more about any of the above programmes, please contact Rajiv Narvekar at This email address is being protected from spambots. You need JavaScript enabled to view it.